About Us

Our Story

When Iman Khabazian (Hitsfu's Founder & CEO) made games for Disney, he witnessed that the studios with successful apps relied on a team of analysts to manually build models to estimate lifetime value (LTV) for their games.  This LTV number was the measure by which decisions around features and advertising were made.  Later on, while working with smaller app developers he learned that they completely lacked the expertise to calculate LTV and make impactful, data-driven decisions.  It was clear - there was an opportunity to provide much more effective, easy to interpret, outcome-based analytics to help make these data-driven decisions.  And the way to do it was to build and harness the power of an artificial intelligence (AI) LTV prediction engine.  Hitsfu was born.

Our Team